Wear Levi's Red Tab 550 Relaxed Fit jeans and your whole day seems more comfortable. In 1873, Levi's invented the blue jean. What started as a piece of clothing for the American worker quickly became an icon of American style around the globe. And every Levi's style is crafted with the same high standard of craftsmanship and quality they've always been known for. Worn by everyone from miners and rebels to rockstars, Levi's aren't just made to be worn, but to be lived in, too.